Why you should be using AI as part of your sales & marketing 

At Engelworks, we hear a lot from fellow growth entrepreneurs and established companies about their struggles to hire qualified marketing and sales professionals without breaking the bank.

One way to increase your ROI on sales & marketing spend is to deploy Artificial Intelligence (‘AI’) tools as part of your sales & marketing engine. 

Being tech geeks ourselves, we have been closely following the development of AI tools in sales and marketing, have spent many happy hours experimenting with them and have been using a number of them in supporting our fintech and health tech clients. 

We can confidently say that the maturity of a number of these tools and their reasonable cost would add a lot of value to your sales & marketing efforts and help keep costs under control during intense growth spurts. 

What’s the big deal with AI?

It’s simple. AI helps automate decision-making. Think of it as an increasingly sophisticated ‘If This Then That’ infinite set of rules developed as software or a platform. It collects and analyzes various internal and external data and turns it into actionable outputs, for example, a personalised email campaign, a sales video or a chatbot that generates, qualifies and even converts sales leads. AI can anticipate your buyer’s next move.

The best news is that all of this can be done instantaneously and without human intervention.

Sounds great? 

Why should my business use AI in sales & marketing? 

For several reasons:

  • Save time and money: using modern tools would help keep your sales & marketing team smaller and make it more efficient.

  • Create personalisation: as AI can ingest large volumes of data, it generates insights into each buyer's behaviour. This helps improve the relevance of marketing communications and even the timing of its delivery.

  • Automate decision making: now that you know that someone is more likely to open an email around 5pm, you don’t need to program your campaigns on such a granular level. Your AI-driven campaign marketing tool would do it for you. 

  • Reduce mundane and laborious tasks: this would allow your team to focus on higher value add and more exciting tasks. A happier team means lower staff turnover.

  • Improve quality of marketing materials: badly written copy is everywhere, so are spelling mistakes. Sloppy execution is harmful to your brand. AI can help correct all of this. 

What key sales & marketing functions could I apply AI tools to?

While the range of AI tools is constantly increasing, these are the main areas where tools have reached good levels of maturity:

  • Content creation

  • Campaign automation

  • Conversational AI including chatbots

  • Predictive sales insight

  • Dynamic pricing

And now Engelworks’ current Top 5 AI tools for Finance and Healthcare companies: 

1 Optimove - an AI-driven multichannel campaign management tool

Optimove is a customer data platform with AI-based marketing functions. It collects data from different platforms and provides a view of all the information in one dashboard. Optibot, its AI tool, generates actionable insights based on this data. 

2 Conversation Health - Conversational AI engine for Healthcare and Life Sciences

The platform utilises medically trained natural language processing and contextual AI to transform conversations into highly-personalised interactions. 

3 Jasper.AI - automates your content marketing strategy

Jasper is an AI marketing tool that creates high-quality marketing materials, including ad copy, emails, landing pages, articles, or social media posts. It uses the GPT3-model developed by OpenAI to write human-sounding text.  Its newest addition is creating AI-based art and images based on text.

You will never suffer from writer’s block again, staring at a blank sheet of paper!

4 Elai - automated AI video generating platform

This platform allows users to build customized videos with avatar presenters in minutes without using a camera or a studio. It can also instantly translate these videos into multiple languages. It’s a fantastic tool for explainer videos, news, corporate communications and training. 

5 DeepL - instantaneous AI-driven translator

DeepL is a powerful AI tool that translates documents and files into several languages. It not only translates the text word for word but also adds nuances that other translation tools such as Google and Microsoft struggle with. 

These are just a few examples of what is becoming an integral part of any modern sales & marketing strategy and engine. 

If you want to explore how to create a cutting-edge (and cost-efficient!) sales & marketing engine for your business, do not hesitate to contact us.

Carl Engelmark