Posts by Carl Engelmark
Sales & Marketing in the Finance Industry has evolved. Don't get left behind

Finance as a sector has seen a lot of innovation and disruption to the traditional model. However, the growth challenge - how to grow customer base and revenue - is there for everyone - both incumbents and fintech. During current hard economic times, there's an opportunity to take a leap forward and gain market share from struggling competitors. It has become clear that finance companies' Sales & Marketing functions are evolving fast. So what has fundamentally changed in Sales & Marketing in the finance industry?

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Carl Engelmark
Why you should be using AI as part of your sales & marketing 

At Engelworks, we hear a lot from fellow growth entrepreneurs and established companies about their struggles to hire qualified marketing and sales professionals without breaking the bank. One way to increase your ROI on sales & marketing spend is to deploy Artificial Intelligence (‘AI’) tools as part of your sales & marketing engine.

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Carl Engelmark
Ten sales & marketing tips for crypto growth businesses

Attracting institutional clients into the nascent Digital Assets / Blockchain / Crypto space comes with many challenges. Many institutions are highly regulated and risk-averse. Contrast that with the crypto sector, which has been in existence for hardly a decade, and whose volatility and news headlines haven’t been for the faint-hearted.

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Carl Engelmark
Key takeaways from DTx Europe

Last week we attended DTx Europe, a forum for the emerging Digital Therapeutics industry.  After two days of insightful presentations, panel discussions and many caffeine-infused chats with startups, pharma companies and investors, our heads might still be spinning, but a few things have crystallised in our minds:

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Carl Engelmark